Testbed Botnia carries out a market investigation/research of an idea, concept, service or product. The purpose with the service is to create information about attitudes, knowledge, habits, business values etc that affects the usage of the client’s products or services.
This is especially useful for foreign companies when entering into the European market. The service gives valuable insights into the relevant circumstances under which products can be launched on the European market.
The market investigation helps the clients understand:
• If there is a market for the idea?
• Which are the possible target groups?
• What are the perceived values?
• What drives the usage?
• What is a possible business model?
The service includes selecting an appropriate method for obtaining the necessary conclusions. Different methods are supported in both quantitive and qualitative domains. Examples are questionnaires, interviews, focus groups, etc. The methods are scientifically secured through Testbed Botnias extensive co-operation with university researchers at Umeå and Luleå universities whereby new methods continuously are included. Research co-operation includes areas like economy, marketing, psychology and technology.
Examples of projects are:
• Market investigation of new mobile phone terminals or similar products on the European market.
• Market investigation of Internet based applications or services.
• Need finding investigations related to possible innovative product or service concepts.
