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Market Questionnaire
2004-06-22 13:59:43

Testbed Botnia offers the possibility to publish questionnaires at our end-user community website (www.testplats.com). This is the meeting place for all the end-users connected to Testbed Botnia. Today is reaches over 6000 persons.
By publishing a questionnaire at the site, clients can get fast feedback ( a couple of weeks) on critical questions in a cheap and easy way. Instead of an expensive market investigation, clients can interact with a large number of people easily allowing for a continuous adjustment during the development of their idea.
Results are delivered to the client as Microsoft EXCEL sheets, supporting further data analysis being made by the client. It includes some basic demographic information such as gender and age apart from the answers to the questionnaire.


The market questionnaire helps the clients understand:
• If there is a market for the idea?
• Which are the possible target groups?
• What are the perceived values?
• What drives the usage?
• What is a possible business model?

Examples of projects are:
• Initial market investigations for new products on the European market.
• During the decision process to start R&D projects.
• Need finding investigations related to possible innovative product or service concepts.




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2008-09-11 16:41:56

 


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